(left, "natural flavor with other natural flavors?")
"Natural" can mean they used a secretion from a Beaver's anal gland to construct the flavor...
by David Richards
For health conscious people, the modern supermarket is a minefield.
Food labels contain misleading language which trick us into eating toxic food.
A telling example is the food industry's Orwellian definition of 'Natural Flavouring'.
A 'natural' ingredient should be something produced by nature. Say, a natural flavouring in strawberry yoghurt should be made from strawberries. However, the food industry allows synthetic and dangerous chemicals to be defined as natural.
To qualify as 'natural', a flavour must only be derived from something natural. This can be everything from meat to tree bark, flowers to roots. This essence can then be put through all kinds of processes; oxidation, boiling and so forth, that completely alters it.
Here are a few examples of "natural" flavours:
Castoreum - made from a secretion from a Beaver's anal gland. Beaver's use this chemical to mark their territory. This chemical is processed and then used in a variety of products, including ice cream, candy and alcoholic drinks.
L- Cysteine - a common flavour enhancer made from either duck feathers or human hair. Most of the human hair variety is from Chinese women who sell it to factories to support their families.
No sane person would eat food with 'beaver's anal gland secretion' or 'the hair of impoverished Chinese women' listed on the ingredients. So how does the food industry get us to eat this stuff? They simply don't list the nasty ingredients!
The US Food and Drug Administration does not require food companies to disclose the ingredients of their flavour additives so long as the chemicals in them are considered by the agency to be GRAS ("generally recognized as safe.").
The FDA has been forcing cancer-causing GMO corn covertly on the American population for years. Do we trust their definition of 'safe'?
The FDA allows forms of MSG to be labelled as a natural flavour. MSG is proven to cause brain lesions, neurodegenerative disease and obesity.
Natural Flavours are even found in organic foods, because an organic product must only be 95% organic, meaning 5% can be a chemical cocktail.
Our supermarkets shelves are stacked with dead food.
Most food rots quickly, so companies have to find ways to preserve it. These include: boiling, freezing, mineral removal, pressurizing, dehydration and so forth. All these processes leech the taste out of food. So food companies add chemicals back in to make it taste real.
In his book Fast Food Nation, Eric Scholsser describes his visit to the IFF factory, the world's largest flavour company. The building contained dozens of laboratories, with men in white coats concocting every flavour imaginable.
IFF also manufactures perfume, deodorant, dishwashing detergent, shampoo, furniture polish and floor wax. The science involved in creating these products and food flavours is the same: the manipulation of volatile chemicals.
As Scholesser puts it, 'The basic science behind the scent of your shaving cream is the same as that governing the flavor of your TV dinner.'
For the most part we don't eat real food. We eat food simulacrums, low in nutrients and full of chemicals.
Is it any wonder so many people are sick?
Processed food is proven to cause cancer, depression and autoimmune diseases.
CORPORATE MONOPOLY = INSTITUTIONALIZED MURDER
The food industry is monopolized by a few companies.
Bruce Bradley spent 15 years as a food marketer at big guns General Mills and Nabisco. The horrors of what he saw led him to quit his job and become an activist warning against the dangers of processed foods.
The trend he witnessed was clear: 'In response to Wall Street profit pressures and the growing power of retailers like Walmart, the food industry has undergone a tremendous wave of consolidation and cost cutting.'
A select group of multi-national food companies wield tremendous lobbying power. They have a pathological drive for profit and a total disregard for our health. They pay off government regulators, who allow them to poison us.
'As consumers' health concerns have increased, processed food manufacturers have become even more aggressive in making dubious health claims.'
Bradley explains that while processed food sells cheaply in stores, the overall price to society is very high.
'Over the long-term, you always get what you pay for. Cheap food is very expensive once you add up the true costs -- like the taxes you pay to subsidize Big Food companies, health consequences like obesity or diabetes, the devastating harm to our environment, and the inhumane treatment of animals raised within the industrialized food system.'
Clearly, we need to boycott the big food corporations.
To get us to eat their toxic products, the food industry has turned food labels into a foreign language.
Who gave them the right to re-define the word natural? How dare they CORRUPT the English language.
Almost every food product on the shelves contains artificial chemicals, many of which are known to cause disease.
When mega food corporations are in bed with government regulators, the result is legalized murder.