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Edward Bernays & The "Engineering of Consent"

June 16, 2014

ebinvisible.jpgEdward Bernays (1891-1995) provided the Illuminati
with tools for persuasion and control of the masses.

Ken Anton describes how tactics developed in wartime
are used against us.

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."
--Edward Bernays Propaganda

By Kenneth Anton

Edward Bernays,
the godfather of modern public relations, says "the invisible government which dictates our thoughts, directs our feelings and controls our actions."  He combined individual and social psychology, polls, political persuasion and advertising to construct 'necessary illusions' which cabalistically became 'reality' for the gullible masses.


President Woodrow Wilson was re-elected to his second term in 1916 as a peace candidate. On the hustings, Wilson said, "this is a government of the people, and this people is not going to choose war." But soon after winning the election he led America decisively into World War I shocking and bewildering his peace-loving supporters.

So, why would Wilson revert from a Peace platform to a policy of engaging in a brutal War on another continent? The truth is that he was under the strong influence of the Jewish banker elite who engineered his first election for the Federal Reserve Act of 1913. After his second election, they wanted to profit from arms exports and ensure that England wins the war, a bargain they made in return for the Balfour Declaration.

However, convincing the peace-loving public was another matter. Wilson utilized Bernays' propaganda techniques to reverse public sentiment by stirring up anti-German fervor. In fact, it was Bernays who concocted the slogan, "Make the World Safe for Democracy".

In April 1917, the President created the Committee on Public Information (CPI) to carry out a nationwide campaign of propaganda. Spearheaded by journalist, George Creel, the CPI comprised members from business, media, academia, writers and artists. Utilizing mass psychology, it disseminated pro-war propaganda based on emotional appeals and demonization of the enemy on a scale normally associated with totalitarian regimes. Although the CPI offered 'voluntary guidelines' to the news media, these guidelines became mandatory. Pacifists and dissenters were silenced through threats and accusations of being traitors. Hence a majority of Americans embraced the war with fervor and dedication.

The US involvement was short. On November 1, 1918, the Allies won the 'War to End all Wars' with the signing of the Armistice. The tools and  Bernays and the CPI used to manipulate the public thru the mass media in wartime would continue to be used in peacetime and again during WWII  and the many wars that followed.

Bernays from his book "Propaganda":

"In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."

Bernays from "Psychology of Public Relations":

"...the group mind does not think in the strict sense of the word. In place of thoughts it has impulses, habits and emotions. In making up its mind its first impulse is usually to follow the example of a trusted leader [an icon or celebrity]. This is one of the most firmly established principles of mass psychology.  But when the example of the leader is not at hand and the herd must think for itself, it does so by means of cliches, pat words or images which stand for a whole group of ideas or experiences."

From Edward Bernays' 'The Institute for Propaganda Analysis'

*Name-calling  (ad hominem)
Links a person or idea to a negative trait or concept: e.g. commie, fascist, yuppie, bum, terrorist, anti-Semite, conspiracy theorist  (usually without evidence).

*Glittering Generalities
Positive associations used to enhance a person or concept: e.g. civilization, democracy, religion, patriot, motherhood, science, medicine, health, love

Used to water-down strong negative associations: e.g. collateral damage instead of civilian casualties. Post war: PTSD instead of shell shock.

Use of authority or prestige from a symbol like church (cross), democracy (statue of Liberty), our nation (uncle Sam) to support a program or campaign. Also medicine or science used to back a concept: e.g. "More doctors smoke camels..."

Citing a reputable source (NY Times), celebrity (Angelina Jolie) or sports figure (Mohammed Ali) to endorse a product or concept by association
*Plain Folks

Politicians, wealthy entrepreneurs pose as ordinary citizens to attract popular support

Appeal to join the crowd, follow the herd: everyone else is doing it, so should you.

Disaster just around the corner, cold war is back, 9/11 = fear of terrorism. (Note: patriots and dissenters are now called terrorists by Homeland Security.)

*Phoney Polls

Used to back a platform or concept but the results can be biased depending on the parameters and questions

*Peer reviewed Studies
Can be fraudulent within a system controlled by powerful entities like Big Pharma

*Lies become Believable by Repetition
Thru power of the media, lies are made believable after continuous repetition and reinforcement by other channels of the consolidated media.

*A modern day example of Name-calling: "Conspiracy"

The elite bankers attained their wealth and power by establishing central banks in the UK and the US. Naturally, they don't want the public to look too closely at their nefarious plots such as starting endless wars, so one tactic is to label 'conspiracy theorists' as people to be shunned. Such is the immense power of the controlled media that they can establish parameters for acceptable behavior and the masses who want to be accepted by their peers tend to conform. Hence this phrase now carries a strong pejorative association.


Today, the banker elite (TPTB or Illuminati) hold majority interests in the six mega corporations that own 90% of the mainstream media. Thus, they control the news and influence our perceptions, even how we think and judge others. One cannot underestimate the power of a consolidated media because it signifies controlling reality itself as Bernays has stated.

Having a small elite group directly control the media, represents a serious threat to American democracy and culture. It directly influences the minds of all age groups and how they perceive the world. Consolidation in business, banking, the media and politics over the last hundred years has allowed the Federal Government to be taken over by an oligarchy of elites with unlimited assets, influence and psychological control of the minds of Americans. The media also serves as a protective shield, isolating the elite bankers from scrutiny and challenge.

Kenneth Anton is the author of "Popsicle Man - Solving the Puzzle of a 200 Year Conspiracy"
and "Cancer Vortex" Exposing the Cancer Industry and Obamacare."

First Comment by Dick P:

Thank You! This guy needs more and repeated exposure to help people understand what they are actually thinking, why and where it may have come from.
As Freud's nephew he had an unusual grasp of mental processes and was right on target, literally. So very few people know the name or the game. Even some of my doctor and PhD neighbors don't know the name and ignore him and me and are so indoctrinated as to not even do an internet search and look at the results. I have only a 40 year doctorate in blue collar labor and am ignored by these "intellectuals" although I have a higher IQ than most of them and the experience and curiosity to find out why things are the way they are. The curiosity came from four-years experience in the military and two tours in Vietnam that led me to question everything, regardless of source or believability. I wasn't allowed to question anything while in and was sworn to secrecy by being ordered to do so with the threat from even flag officers of winding up in Leavenworth after the court martial. Most of the secrecy was not explained and I didn't understand why and still don't. Much of what has been put out about Vietnam war is Bernays influenced control.


Scruples - the game of moral dillemas

Comments for "Edward Bernays & The "Engineering of Consent" "

RR said (June 19, 2014):

I think it's high time we turned the heat around and focused it on the conspiracy DENIERS, those inept morons that are too lazy or simple to investigate truth for themselves and allow the spin artists to rule their minds, filling them with garbage that wouldn't pass inspection if they only applied a little mental effort.

Too often a great truth is buried under the laughter of witless idiots, all clamoring to be the first to lynch the only sane voice in the group. When truth does become known, these fools quickly change gears and say they always felt it was truth, or they simply evaporate... disappear, completely. Shills infiltrate every public forum, hoping to discredit and... yes... label anyone that hits too close to home.

We shall always have the stupid among us. As much as it pains me to say this, those of us in the know have (ugh) a duty to try and help these witless wonders... to a point. After all, one of those things we claim to uphold is the right to free thought, which includes with it the privilege of being a dumbass, if we (they) so choose to be. It's then only a matter of working around the buffoons to get to those that are worth saving.

Anyway, it's time every 'tinfoil hat' joke is met with a 'dunce cap' joke rebuttal, a term which aptly describes the sheep-head capacity for non-thinking, only parroting the dogma their elitist handlers spoon-feed them. The conspiracy 'theorist' needs to move over for the new guy on the block... the conspiracy 'denier'. The same amount of vilification needs to be applied to this new guy, who exemplifies limited cranial capacity and gullibility.

Peter R said (June 17, 2014):

Benjamin Freedman's revelations remove all mystery from Woodrow Wilson's "change of heart" about entering WW1. He was reportedly blackmailed with some love letters he had previously written to a Princeton colleague's wife. The existence of such sensitive papers would be known to very few people and make it easy for the blackmailers to decry them as a hoax, which is exactly what the weasels did.

But Freedman is the better source. As direct participant and assistant to Baruch he had enough insider knowledge about what went on during those years. He didn't need to invent hoaxes. He is very credible. Today the blackmailing of politicians is supposedly SOP, with only totally blackmailable crooks and perverts allowed to progress to the upper positions.

That explains a lot of mysterious, unnatural and criminal acts by politicians. Of course, we don't have proof of this, but it's very plausible. Money, sex, pedophilia and many other vices exist to entrap almost anybody who is not a true saint.

Al Thompson said (June 16, 2014):

When I was protesting the tax and refused to withhold money from my "employees" until the IRS showed me the law that made me liable, I was called a tax cheat by the New York Times. Since it was the IRS that were the tax cheats, they simply put the tag on me and then the rest of the wire services jumped on board.

I would go as far as saying that the mainstream media are agents for the government; whatever that is given the convoluted laws. Then, they sent me to prison under a violation of Title 18 which was never lawfully passed by their own rules. The whole prison system in the "United States" is based upon a massive fraud. Congress passed it in one year, then the Senate passes it in another and they are supposed to pass these laws in the same year.

The most basic tool of the govtardment is the lie. You can always tell when a govtard, judge, or a lawyer are lying; when they are moving their lips. No sane man or woman can deal with idiots like them.

The lie is their basic and most essential tool and thus flow all of the other things mentioned in this article.

JG said (June 16, 2014):

Not all in his administration were duped by Woodrow Wilson's mysterious." change of heart" to enter WW1. William Jennings Bryan resigned as Secretary of State in protest of President Wilson's ill advised decision. Years later it was also Bryan who defended the Holy Bible in the Scopes Trial.

Very similar campaign propaganda was used by President Obama's spin doctors by peddling him as an anti war candidate. However, the number of America's involvement in foreign covert operations has increased with the overthrow of the nations left that have democratically elected leaders and are still retaining their political sovereignty from the NWO.

The Obama Psy Op was one of the most powerful campaigns in years. He was all things to all people and the ultimate solution to the world's problems. The code word was "change" to make it appear to be a grass root movement that was divorced from the old " business as usual" politics of Washington. Like Bush Jr. he was president for about 6 months before the "neo cons" successfully thwarted all his plans and "car jacked" the political platform that he campaigned with. Obama himself admitted defeat in disgust shortly after he first took office by stating sadly, " the people thought it was really going to be different this time".

Yes, the masses have been duped by the Psy Op Engineers including a lot of the candidates as well who were part of that operation and didn't even know it,

Henry Makow received his Ph.D. in English Literature from the University of Toronto in 1982. He welcomes your comments at