Israelis and Jewish leaders have begun a bold new approach embracing people of partial Jewish ancestry.
And this has big political implications, given that half of the world's partial Jews are estimated to be Latino-American, the same group about to become dominant in USA politics.
A few weeks ago, the new USA Latina 'political rock-star', the youngest person in the new USA Congress, 29-year-old Alexandria Ocasio-Cortez, made the surprise announcement that her Puerto Rican heritage included the heritage of Jews expelled from Spain.
A few days afterwards, was the publication of a stunning scientific study in 'Nature', with data indicating that perhaps over 100 million Latin Americans may have some Jewish heritage. Their ancestors were the many Jews who departed Spain and Portugal in the era of Jewish expulsions on the Iberian peninsula:
Israel has a Diaspora Affairs Ministry as part of its government cabinet. The current Minister Naftali Bennett's mission is linking to world Jewry.
Traditionally, the 'number of Jews in the world' has been counted more strictly, as around 16 million people today most fully Jewish according to Jewish religious law. Around 40% of them live in Israel, 1/3 in the USA, and about 1/4 elsewhere.
However, the number of people in the world with some Jewish ancestry may be over 200 million - approaching 3% of the entire world population. If most of this group starts 'thinking Jewish', it will be a formidable increase of Jewish power, with 10x the number of 'official' full Jews.
A gradual revolution has been underway in Israeli and Jewish thinking ever since the 1990s when over 1 million Jewish-heritage people were invited to Israel from former Soviet-controlled areas of Europe. Surprisingly often, the criteria for landing in Israel were loose. Russians who claimed a Jewish grand-parent were admitted, even though they were baptized Orthodox Christians.
The thought is that the Israeli Defence Forces needed to beef up its forces with Russian tough guys, and in that harsh time in post-Soviet-collapse Russia, many Christian Russians were tempted by the thought of warm weather and a better life. To this day, Christian soldiers in the Israeli army receive an official Christmas greeting.
Some leading Jews, including government advisors such as Ashley Perry, left, have been urging Israel to embrace to the partial-Jews of the world, the so-called 'Mischlinge', who might not be technically full Jewish via maternal lineage, and not able to claim 'right of return' to Israel, but have a Jewish parent or ancestor.
The idea is that Israel and Jews are much stronger by encouraging part-Jews to mentally link up with Jews and Israel, and take pride in their part-Jewishness. Perry is excited about the idea of '200 million with Jewish roots', and manages a website called 'Reconectar', encouraging persons with some partial Jewish ancestry, to link up with Jews and Israel.
Given how Jews are seen as a powerful group, and how many people like to identify with the powerful, this is a well-grounded strategy for Israel, with particular impact for continued Jewish dominance in the USA.
It is said that 'demography is destiny'. Latinos are very close to becoming politically dominant in the USA - because the Latinos are the largest 'minority' - and dominant among the group of minorities who together, are nearly a majority.
Right now, the USA is about 62% European heritage white, and about 18% Latino - maybe 22% if one counts the illegals. Blacks are around 13%. But already, 51% of USA school children are not Euro-white, and the Latino numbers are quickly increasing, thanks to easy USA citizenship under 'chain migration' for family members, plus the Latino birth and new arrival rates.
USA voting patterns are clear. The majority of white males, and married white females with children, vote Trump / Republican. The majority of all others - including single or childless white women, vote for the Hillary / Democratic / leftist side. Amongst that soon-to-be-majority 'collection of minorities' side, the largest and dominant group are the Latinos, who will shortly approach 30% of the USA as a whole.
The USA is about to become another Latin American country - With a mixture of races, including some rather well-off whites, and a Latino cultural flavour, Spanish often even semi-official already.
Nearly 2% of the USA population is Jewish in strict terms, with an utter Jewish dominance in Hollywood and media; a significant Jewish presence in lawyers and courts, including 1/3 of the USA Supreme Court recently; 40% of USA billionaires; and vast political control and influence. A problem for Jews, however, is that non-white minorities have been less susceptible to Jewish themes, such as Holocaust memory or avoiding criticism of Jewish power.
But if Jews can build up influence amidst the up-and-coming Latino dominance in America, Jews can maintain their control of USA political life, and quash the Latinos who dare to speak of 'greedy Jewish landlords' and similar, as some in New York have done recently. Encouraging Latinos to see a significant portion of themselves as Jewish in heritage, can be a great help to Jews in maintaining power in the big USA government machine.
Another foothold for Jews amidst the billion-plus Latino-Americans in the New World, is the increasing shift of Latinos to adult-baptism, evangelical 'Bible Christianity' ... which tends to be very favourable to Christian Zionism, whether amongst USA whites or Latin Americans.
Brazil's new and very pro-Israeli President, Jair Bolsonaro, is precisely a Christian evangelical of this type.